Looking over the 24 years I have been in the event industry I realized that I can break down all events into 3 categories.
- Corporate (Grand opening, Promotional, Brand Awareness)
- Charity, cultural and social events (Fundraisers, Holiday events, Awareness Building)
Lets first talk weddings!
With a estimated 2.5 million weddings annually in the United States the industry has grown to a staggering $40 billion a year.
I can go on and on about the many different types of weddings but I wouldn’t have enough time to write about them all. The variety of weddings is virtually limitless!
If anyone has been to a wedding lately most are far from the kind of standard event we see on movies and old family pictures. Traditional couples are finding interesting twists and details to make their special day unique and memorable for all of their guests. Some of the more adventurous bride & grooms are looking out for new types of venues. Their choices range from lighthouses, boats, towers, caves and national monuments.
They are no longer the boring events they use to be that’s for sure!
I have done all sorts of corporate events over the years. The key & primary function of a corporate event is to build upon corporate brand. This can range from a sales push to grand opening, to award ceremonies for top sellers focused to engage with existing customers or to court new ones. The one thing I always reminded the team who was in charge was to give the impression that you care and never cut corners on looks….the customers know!
Charity, cultural and social events
In one way or another everyone has attended one of these events. There are all types of these kind of events. For example: Holiday dinners, Girl/Boy Scout fundraisers, concerts in the park, local and national causes etc. etc. The list is endless.
The key to these events is to focus on bringing the community or like minded people together. Its really important that your ideas have a purpose though because most of these events are organised by volunteers.
I hope this helped with a small bit of information on the many different event types.